3R is one of the best-selling monitor series on Amazon.com. In this task, I and our art team redesigned the page artwork for its Amazon product page.
3R Series is one of the best-selling monitors on Amazon.com by Sceptre. Our marketing director wants to have an artwork refresh for it. Updating the artwork to new styles means attracting more clicks which will lead to better sales.
In order to find out the best direction, I need to do some research first. Even though I have multiple years of experience working in this electronic industry. However, the market is always changing, artwork for e-commerce may always changing depends on the trend and customer's seasonal preferences.
Understanding the industry level of design and the style trend that other companies going through is an important part that would help our product keep at the top of the market and stand out.
Our major competitors on Amazon:
Brands: LG, Dell, Samsung, HP, Acer, Asus, ViewSonic, BenQ.
Retailers: Viotek, Pixio.
Result:
Based on the selling number and revenue shown with the Amazon browser plugin.
- The brand is still one of the dominant facts that customers chose to trust, more than pricing.
- Identifying the target customer is very important for design directions. For this case, we are trying to market this series of products to people who don't do gaming often, and to people who work from home.
- The simple and clean designs actually attract more clicks.
- People who work from home may use more than one monitor.
After the research, now I have a clear idea of design direction.
- The graphic should be in a clean and bright tone.
- Monitor screen/wallpaper should have some color that can pops the screen out.
- I think using colorful waves as decoration could be a good approach for having the screen pop out, at the same time, give the graphic a calm and welcoming tone.
- While designing the bottom setup graphic, we want to show a dual setup in a home environment. So that customers can relate to what they need.
- I want the features that have popping colors too, which can keep viewers' attention, at the same time showing that the product is a good choice that includes such great features.
